How Impulsivity influences the Post-purchase Consumer Regret?
نویسندگان
چکیده
منابع مشابه
Modeling regret effects on consumer post-purchase decisions
Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand-switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers’ negative emotions. Design/methodology/approach – A purchase-decision scenario was presented to 125 undergraduate students. A b...
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ژورنال
عنوان ژورنال: Business Systems Research Journal
سال: 2020
ISSN: 1847-9375
DOI: 10.2478/bsrj-2020-0024